The "relief" you feel from nicotine is withdrawal relief from nicotine itself. But the damage goes deeper — every time you use, you move further from your true self. If you feel something after reading that sentence — good. You're in the right place.
The calm, the confidence, the real you — it's already there, waiting. Give it a chance.
Built by a healthcare professional who used nicotine for 22 years and quit cold turkey. Meet Kai — your AI coach who will guide you through a 35-day science-based program via WhatsApp.
🎁 The first 10 sign-ups get the full Freedom Program completely free.
The tobacco and nicotine industry spent billions convincing you that nicotine relaxes you. Here's what actually happens in your body every single time:
Non-smokers don't have these cravings. Non-vapers don't feel this anxiety.
Nicotine created the problem it pretends to solve.
But it goes even deeper. You know you don't want to use nicotine. Every time you do, you act against your own values — and that gap between who you are and who you want to be creates its own anxiety. Nicotine doesn't just trap your brain chemistry. It separates you from yourself.
Our approach is grounded in CBT — Cognitive Behavioral Therapy — which teaches you to recognize the connection between thoughts, feelings, and behaviors. Combined with neuroscience, it gives you the tools to break the cycle. Here's what the research says:
A BMJ meta-analysis of 26 studies found that people who quit smoking experienced significant reductions in anxiety, depression, and stress — with effect sizes equal to or larger than antidepressant medication.
Taylor et al. (2014), BMJ, 348:g1151
A randomized controlled trial of 697 smokers found that abrupt cessation led to significantly higher quit rates than gradual reduction — 22% vs 15.5% at 6 months. A meta-analysis of RCTs confirmed this finding (RR=0.77 for gradual vs abrupt).
Lindson-Hawley et al. (2016), Annals of Internal Medicine, 164:585-592
An international study across 4 countries found that 68.5% of quitters chose cold turkey, and they were nearly twice as likely to remain abstinent for a month or more compared to those who reduced gradually.
Cheong et al. (2007), Nicotine & Tobacco Research, 9(8):801-810
No app to download. Kai coaches you through WhatsApp — the app you already use every day. Your body already knows how to heal. You just need to give it the chance.
5 days of science-based education. Learn exactly how nicotine hijacked your brain — and why your body already knows how to heal if you let it.
30 days of daily AI coaching. Morning check-ins, craving support 24/7, and deep psychoeducation tailored to your nicotine product.
Optional ongoing support. Relapse prevention, advanced content, and Kai always available when you need a reminder of why you're free.
This program was designed by a healthcare professional who used nicotine for 22 years. Not someone who read about addiction — someone who lived every form of it.
He smoked cigarettes. Switched to snus. Tried vaping. Used nicotine pouches. Went through nicotine gum, tablets, and patches — every "replacement" the industry sells. He tried quitting more times than he can count.
Every single method failed — until he understood the truth about what nicotine was actually doing to his brain. That understanding changed everything. He quit cold turkey and never looked back.
That understanding is now Kai's foundation. Professional healthcare expertise combined with 22 years of lived experience — every lesson in this program comes from someone who has been exactly where you are, and found his way back to himself.
Been there. Done all of it. Quit cold turkey.
Every phase is designed to match what your brain and body are going through. You're never alone in this.
Kai adapts the coaching to your specific product. The underlying addiction mechanism is the same — but the psychology is different.
You spend €150–400/month on nicotine. Your freedom costs a fraction of that.
No. Nicotine Free is a coaching and education service, not medical treatment. Kai is an AI coach, not a doctor. If you have pre-existing health conditions or take medication, consult your healthcare provider before quitting.
Research consistently shows that cold turkey has higher long-term success rates than gradual reduction. A 2016 randomized controlled trial published in the Annals of Internal Medicine found 22% abstinence at 6 months for abrupt quitting vs 15.5% for gradual reduction. Every dose of nicotine reinforces the neural pathways that keep you addicted. A clean break, combined with deep understanding of the mechanism, gives you the best chance at lasting freedom.
Yes. Kai's program is personalized for your specific nicotine product — cigarettes, vaping, snus, or pouches. The underlying dopamine hijack is the same, but the psychological relationship differs. Kai adapts accordingly.
Relapse is data, not failure. Kai will help you understand what triggered it, what you can learn from it, and how to move forward. Many successful quitters had multiple attempts before finding lasting freedom.
Because it's already on your phone. No new app to download, no login to remember. Kai meets you where you already are — and you can reach out anytime, day or night, whenever a craving hits.
NRT (nicotine replacement therapy) still feeds your brain nicotine. It keeps the addiction alive while changing the delivery method. Our approach addresses the root cause: understanding that nicotine never gave you anything in the first place.
You don't need to become someone new. You just need to remove the thing that's been keeping you from yourself. Your body knows how to heal — you just need to give it the chance. And Kai will be with you every step of the way.